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''Multi-Coloured Swap Shop'', more commonly known simply as ''Swap Shop'', was a British children's television programme. It was broadcast on Saturday mornings on BBC1 for 146 episodes in six series between 1976 and 1982. It was ground-breaking in many ways: by being live, sometimes up to three hours in length, and using the phone-in format extensively for the first time on TV. Its creation was thought by many to be the BBC's response to the growing success of ITV's ''Tiswas'' - although at the time the latter was only broadcast in the ATV region in the Midlands and had yet to be taken up by other ITV franchises around the country. ==Content== The show was hosted by Noel Edmonds and his associates from the beginning were Keith Chegwin, John Craven and later, in 1978, Maggie Philbin. The show's presenters formed a pop group called Brown Sauce in December 1981 and released a single called "I Wanna be a Winner". The song peaked at number 15 in the UK Singles Chart and stayed in the Top 40 for a total of nine weeks. Also featured was Posh Paws, a stuffed toy dinosaur. Edmonds once explained that his name was actually spelled "Pohs Paws", because that is "Swap Shop" backwards. Another person named was 'Eric' (Ilett), the often-referred to but never seen technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions. Eric Ilett performed a similar task on the BBC's ''Ask The Family'' when technical assistance was required as part of the programme. The content of the programme included music, visits from celebrities, competitions, and cartoons. There was also coverage of news and issues relevant to children, presented by John Craven, building on his profile as the presenter of ''John Craven's Newsround''. The cornerstone, however, was the ''Swaporama'' element, hosted by Chegwin, who was very rarely in the studio. An outside broadcast unit would travel to different locations throughout the country where children could swap their belongings with others. This proved to be one of the most popular aspects of the show, often achieving gatherings of more than 2,000 children. Generally, the primary purpose of the BBC OB unit was to broadcast a sporting event at that Swaporama venue later that day. This allowed Swap Shop to utilise the same unit and save programming costs which would otherwise be prohibitive. The telephone number for show was 01 811 8055〔(【引用サイトリンク】title=Calling Up Swap Shop )〕〔(【引用サイトリンク】title=Give Us A Call On... )〕 spoken in the correct format of "oh one, eight double one, eight oh five five" rather than ending with 'double five' or containing 'eight one one'. Though this phone number has now passed into legend and can be quoted by every fortysomething fan, in the first series the programme had a different phone number. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Multi-Coloured Swap Shop」の詳細全文を読む スポンサード リンク
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